A 360 record deal is a comprehensive agreement between a record label and an artist, where the label not only receives a share of the artist’s music sales but also a percentage of their revenue from various other ventures outside the label’s direct involvement. This includes merchandise sales, concerts, licensing royalties, endorsement deals, and even…
Adekunle Gold, the award-winning Afrobeats superstar, is back with a new hit single titled “Ogaranya.” This captivating song showcases his ability to blend street-relatable elements with elevated artistry. “Ogaranya” is an Igbo word that represents someone with vast resources who uses them to assist others, embodying Adekunle Gold’s Rockstar era. Known for his string of…
In the highly competitive world of music, building a strong artist brand is crucial for independent artists looking to make their mark. Branding helps create a clear mental image in fans’ minds, distinguishing you from other artists and making you memorable. While big names like Madonna and Jay-Z have carefully crafted their brand personas with…
Surely you must have heard of ChatGPT, an innovative AI language model. But do you know that it can become your virtual companion in the realm of music.
An EPK stands for Electronic Press Kit. It is a digital promotional tool used primarily in the entertainment industry to provide media outlets, journalists, and other industry professionals with information about a particular artist, film, music album, or any other creative project. An EPK is typically a collection of digital files that can be easily…
In the world of music, artists have various ways to release their creative endeavors, ranging from full-length albums to shorter EPs (Extended Plays). While both formats serve as vehicles for artistic expression, they possess distinctive characteristics that set them apart. In this article, we will delve into the fundamental differences between albums and EPs, examining…
In today’s music industry, visual aesthetics play a crucial role in capturing the attention of potential listeners.
This is a 2-part article. Click here to read Part 1 Independent artists have more options than ever before to distribute their music to streaming platforms and digital retailers. These “options” are sometimes known as digital aggregators or distributors, and they serve as intermediaries between musicians and online music retailers. They primarily serve the purpose…