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August 26th, 2016 | by Jesse Ifeanyi

If Olamide must export his sound ,then he needs an international collaboration. Olamide is a Nigerian king, one whose throne resides from the slums of Lagos, through to the creeks of the Niger Delta. His music permeates every corner of the country and reaches out to every demography in the country.

The rapper was recently asked about why he has no international collaborations, and if it is a possibility, he will pay for a guest feature from an international artiste.

Olamide was bullish in his response ” i will never pay for an international collaboration, Fela never did any international collaboration neither did he lobby or pay for any international collaboration and his music went as far as all over the world.
” he was relevant while alive and even after his death, his music was much sought after, so why would i want to pay for an international collaboration because I want to remain relevant in the music industry “Olamide stated.

These answers hold certain truths that does not apply to Olamide, or when placed in today’s context, will not exactly be true. The comparison with Fela does not fit because of the difference in their music. Fela made protest music that resonated across the world, in a time when the black freedom movement were looking for messiahs to voice out against various systems of oppression. His afrocentric music connected to a global level, which made penetration and collaboration with international stars possible.

That’s far from Olamide’s rap which has veered off from top tunes and subject matters. Although these sounds have powered him to the top of the music food chain, he needs more. He needs more because the ceiling for achievement has been raised.

We are currently in the time when sound limitation is old fashioned with the globalization of diverse sounds,once  considered as a niche melodies. Drake’s ‘One Dance’ success and Rihanna’s ‘Work’ phenomenon has started a wave that many have jumped on. Afro Caribbean tunes are in right now, with the spotlight shinning on Nigeria and her acts. The opportunity is there for the taking, and the A- list musicians are on the wave. Music has to be made for the new markets and that’s what these acts are focused on. Its their new way forward.

Olamide does not in the true sense of it ‘need’  an international collaboration for the Nigerian market. He is doing alright. But if that is his personal ceiling of achievement, then it is perfect. But why limit your craft and your potential increase in influence.

Olamide should get an international collaboration if he wants to make in – roads into other markets and export his sound.

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